Are you Data Driven?

The age of big data is here and it's not going away. Do you have the analytic tools to remain competitive?  
At first, traditional bricks and mortar stores were only competing against each other; then, along came digital stores who put on the squeeze by offering lower prices. But that was back in 2001, and today even digital stores are feeling pressure to adopt increasingly data-driven cultures in order to remain competitive against 'the next Uber' or mega-conglomerate.  With the landscape constantly changing, it's hard to know how your company stacks up.
This week I came across Daniel Egger's 20-Item Checklist for Data-Driven Companies as part of my studies for Coursera & Duke University's excellent Business Metrics for Data-Driven Companies course.
The checklist includes:

• Use a model that modifies inventory levels at the store level by region, season, and day of the week to optimize days inventory against opportunity cost.
• Track churn rates and have a program to contact former customers who have "gone quiet" and are potentially lost - and provide incentives for them to return.
• Visitor "conversion" on websites is tracked at two levels - voluntary registration and first sale.
• Special programs to distinguish, reward, and retain the highest-level recurring revenue customers - "Whales" as they are called in the gambling industry.

Even within this subset I saw analytics solutions I've implemented for clients of Onyx Reporting. If you're wondering how cubes and data warehouses play into all this - consider the challenge of analyzing your CRM data (customer conversions) with AR (Dynamics NAV) or trouble tickets (ZenDesk) and Point of Store Sales data (LS Retail or POS).
If you're struggling to usher your company into the era of data-driven analytics, Onyx Reporting is ready to help.