At two conferences in the same month, I overheard CTO's express, that enterprise resource planning (ERP) systems like Dynamics NAV, GP or Sage could only capture what happened inside a company, and to uncover the 'why', organizations would have to consider data collected outside their ERP (Google Analytics, CRM, webstore, Mailchimp, Twitter etc.)
Ex. Data analysts can build sales or marketing spend report based on data stored in NAV with aplomb. They can even ascertain product and customer trends, but without external data, it'd be difficult to ascertain why organizations are seeing the behavior or more importantly, how they can influence behavior.
This blog post will review
The Data Discovery Hub facilitates data integration by separating ETL (extract, transform, load) into three databases: ODS, DSA, MDW