3 lessons I learned at CollisionConf 2017 that can change your company.

This year I, Jae Wilson, had the pleasure of representing Onyx Reporting at CollisionConf 2017, the largest growing tech conference in the United States.  While this blog is usually reserved for business intelligence related topics, I did want to share some tweet-able things I heard at Collision.

"What is the half life of data?"  How rapidly does the value of your data decay, and what systems are you putting in place to capture and analyze it?  

IOT-ready platforms (internet of things) and real-time analytics may not be high priority concerns for your organization, but all companies regardless of industry or size should be examining how they acquire, analyze and act on data.  

• Could you convert or retain more customers by automating business processes?  
• Could you reduce loss or waste with better analytics?
• Would you make different staffing or scheduling decisions with more regularly updated reporting?  

​Jet Reports, PowerBI, and TimeXtender are platforms that can accelerate data acquisition, integration, and analysis.  If you need support with implementation, Onyx Reporting has a summer sale for services, training and upgrades.

"Allow your audience to see themselves in your shoes." 
"Keep asking Who The F$@K cares about your service."

These two nuggets of wisdom jumped out at me because I regularly ask my clients "why do your customers stay with you?" and I'm equally regularly surprised by the answers.

"We offer high-quality and personalized customer service which our loyal customers love," my client told me.  Curiously, as far as I know, they haven't implemented any customer satisfaction metrics, nor do they analyze why customers churn.

• What assumptions are you making about your customers?
• Is there data that can validate your assumptions? 

Thought for the Day